This book serves as a comprehensive handbook for managing key business processes in fashion and luxury companies within a radically evolving context. Written by Erica Corbellini and Stefania Saviolo from Bocconi University, it adopts a European perspective focusing on medium-sized firms managed by entrepreneurs or families.
This textbook by Rosy Boardman, Rachel Parker-Strak, and Claudia E. Henninger addresses the dramatic transformation of fashion buying and merchandising over the past two decades. The book responds to fundamental shifts including technological advancement, the acceleration of fast fashion, the rise of omnichannel retailing, and increased emphasis on sustainability and ethical practices.
The book addresses several intriguing paradoxes: How does an industry based on uniqueness create homogenized culture? Why do brands rooted in 19th-century names remain relevant in an industry defined by constant change? How did fashion empower women as entrepreneurs while simultaneously facing criticism for oppressing them?
This groundbreaking book explores the concept of the celebrity as a “Human Fashion Brand” and examines how celebrities effectively promote fashions while shaping consumer identity and purchasing decisions. Authors Dr. Fykaa Caan and Professor Angela Lee investigate the symbiotic relationship between three key stakeholders (termed “symbionts”): the fashion celebrity, the fashion celebrity marketer, and the fashion consumer.
The fashion industry faces mounting criticism for its environmental impact and exploitative labor practices. This book introduces The Responsible 9 Frameworkâ„¢, a comprehensive tool for analyzing and implementing sustainable business practices across all aspects of fashion operations.
This textbook by Helen Goworek and Fiona Bailey explores how creativity and innovation operate across the fashion industry, with particular emphasis on design and technical perspectives. The book addresses a critical gap in fashion business literature by focusing specifically on creativity and innovation—concepts that are fundamental to the sector yet rarely examined in depth together.
This textbook by Virginia Grose and Nicola Mansfield provides a comprehensive examination of fashion supply chain management with sustainability at its core. Published in 2023, it addresses how fashion supply chains operate from raw materials to finished products, emphasizing the critical transition from linear, fast-fashion models to circular, sustainable systems.
The book is positioned within the Experience Economy, arguing that fashion retail must move beyond products and services toward memorable, emotionally engaging experiences. Bethan Alexander identifies a gap between academic theory and industry practice in customer experience (CX), particularly in fashion retail, and designs the book to bridge this divide.
This comprehensive textbook examines how digital technologies are revolutionizing the fashion industry across design, production, retail, and customer experience. Written by Charlene Gallery and Jo Conlon from the University of Manchester, it provides both theoretical foundations and practical applications of digital transformation in fashion.