Fashion Retailing

Reinventing Fashion Retailing: Digitalising, Gamifying, Entrepreneuring – A Comprehensive Summary

“Reinventing Fashion Retailing” explores the digital transformation of the fashion industry in the post-pandemic era. Edited by Eirini Bazaki and Vanissa Wanick from the University of Southampton, this book examines how technology, gamification, and entrepreneurship are reshaping fashion retail. The volume brings together theoretical discussions with practical case studies, covering topics from AI-powered

January 3, 2026
Fashion Communication

Fashion Branding and Communication: Core Strategies of European Luxury Brands – A Comprehensive Summary

This book examines the branding and communication strategies of five European luxury and premium fashion brands: Harmont & Blaine (Italy), Salvatore Ferragamo (Italy), Tod’s (Italy), Prada (Italy), and Louis Vuitton (France). The editors, Byoungho Jin and Elena Cedrola, present case studies that reveal how these companies have built global brands while maintaining their heritage and identity.

January 3, 2026
Retail Supply Chain Management

Retail Supply Chain Management: A Comprehensive Summary

“Retail Supply Chain Management” by James B. Ayers and Mary Ann Odegaard provides a comprehensive framework for understanding and managing modern retail supply chains. The book emphasizes that retail supply chains are “more than stores” and encompasses the entire network from raw materials to end consumers, including reverse flows. Organized into five sections covering 23 chapters

January 3, 2026
Fashion Management

Basics Fashion Management 02: Fashion Promotion – A Comprehensive Summary

The text explores how fashion brands reach consumers and make their designs, products, and services available to relevant audiences. It covers the opportunities afforded by online platforms, the crucial role of visual brand representation, fashion illustration, photography, video production, and the focused work of fashion PR and media relations. Collaboration emerges as a defining characteristic of twenty-first-century fashion

January 3, 2026
Fashion Management

Fashion Management: A Strategic Approach – Comprehensive Summary

“Fashion Management: A Strategic Approach” by Rosemary Varley and colleagues (2019) provides a comprehensive framework for understanding strategic management within the global fashion industry. The textbook examines how fashion organizations navigate complex markets, technological disruption, and evolving consumer behaviors while maintaining competitive advantage.

January 2, 2026
Fashion Psychology

The Psychology of Fashion: A Comprehensive Summary

“The Psychology of Fashion” by Dr. Carolyn Mair represents a pioneering exploration of how psychological principles intersect with the fashion industry. As the first academic to establish psychology courses specifically for fashion at the London College of Fashion, Mair brings unique expertise to this emerging field. The book, published in its second edition in 2025, examines the reciprocal relationship between psychology and fashion

January 2, 2026
Fashion Management

The Fundamentals of Fashion Management: A Comprehensive Summary

“The Fundamentals of Fashion Management” by Susan Dillon provides an essential introduction to the business side of the fashion industry. Published in 2017 as a second edition by Bloomsbury Visual Arts, this text recognizes that fashion is simultaneously a world of glamour and a complex, multibillion-dollar business. The book addresses the growing demand for fashion professionals with interdisciplinary skills who can respond to sensitive consumers and competitive global markets

January 2, 2026
Fashion Marketing

Mastering Fashion Marketing: A Comprehensive Summary

“Mastering Fashion Marketing” by Tim Jackson and David Shaw (2008) provides a comprehensive exploration of marketing within the fashion industry. The book addresses how traditional marketing principles must be adapted for fashion’s unique characteristics: rapid trend changes, seasonal cycles, visual communication importance, and the emotional consumer-brand connection.

January 2, 2026