Alice Dallabona’s “Luxury Fashion Marketing and Branding: A Strategic Approach” provides a comprehensive analysis of the luxury fashion industry, examining how brands create value, maintain prestige, and navigate contemporary challenges. Published in 2025, the textbook addresses everything from brand identity and heritage to digital marketing, sustainability, and cultural sensitivity.
This book serves as an essential guide for understanding fashion forecasting in the modern era, addressing how the industry has evolved from traditional trend prediction to encompassing futures thinking, sustainability, and advanced technologies. The book positions fashion forecasting as a critical business function that bridges cultural observation, data analysis, and strategic planning.
The book addresses fundamental questions: Where do fashion innovations originate? How do trends reflect sociocultural changes? What role do consumers play in adoption? How can professionals predict future directions? The fashion industry employs hundreds of thousands globally across manufacturing, marketing, and retailing sectors, all united by their dependence on trend analysis and forecasting.
Sustainable Fashion Management” by Henninger, Niinimäki, and Blazquez Cano provides a thorough examination of sustainability within the fashion industry, addressing environmental, social, and economic dimensions. The book serves as both an academic resource and practical guide for understanding how fashion businesses can transition toward more sustainable practices while remaining commercially viable.
Fashion Marketing and Communication is a critical, interdisciplinary examination of how fashion marketing has evolved historically, how it functions today, and where it is heading in the future. Unlike traditional marketing textbooks that focus purely on tools and tactics, Mitterfellner places ethics, sociology, psychology, media studies, and cultural history at the center of fashion marketing discourse.
Olga Mitterfellner’s Luxury Fashion Brand Management: Unifying Fashion with Sustainability (Routledge, 2023) arrives at exactly the right moment. Luxury fashion, once shielded from criticism by exclusivity and heritage, is now under intense scrutiny. Climate change, ethical labour concerns, and shifting consumer values are rewriting the rules of the industry. This book does not treat sustainability as a trend or marketing add-on. Instead, it positions sustainability as a strategic core of luxury brand management.