This book serves as a comprehensive handbook for managing key business processes in fashion and luxury companies within a radically evolving context. Written by Erica Corbellini and Stefania Saviolo from Bocconi University, it adopts a European perspective focusing on medium-sized firms managed by entrepreneurs or families.
Alice Dallabona’s “Luxury Fashion Marketing and Branding: A Strategic Approach” provides a comprehensive analysis of the luxury fashion industry, examining how brands create value, maintain prestige, and navigate contemporary challenges. Published in 2025, the textbook addresses everything from brand identity and heritage to digital marketing, sustainability, and cultural sensitivity.
Fashion Marketing and Communication is a critical, interdisciplinary examination of how fashion marketing has evolved historically, how it functions today, and where it is heading in the future. Unlike traditional marketing textbooks that focus purely on tools and tactics, Mitterfellner places ethics, sociology, psychology, media studies, and cultural history at the center of fashion marketing discourse.
Olga Mitterfellner’s Luxury Fashion Brand Management: Unifying Fashion with Sustainability (Routledge, 2023) arrives at exactly the right moment. Luxury fashion, once shielded from criticism by exclusivity and heritage, is now under intense scrutiny. Climate change, ethical labour concerns, and shifting consumer values are rewriting the rules of the industry. This book does not treat sustainability as a trend or marketing add-on. Instead, it positions sustainability as a strategic core of luxury brand management.